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Updated on February 1st 2024, 7:45:40 pm

Messi to Star in Michelob Ultra Ad, Marking His Super Bowl Debut

Messi to Star in Michelob Ultra Ad, Marking His Super Bowl Debut

The eight-time Ballon d'Or winner and recent World Cup champion will be gracing the Super Bowl not by demonstrating his athletic prowess on the field but by making an appearance in a commercial for Michelob Ultra.

Soccer superstar Lionel Messi is all set to make his Super Bowl debut, but not in the way you might imagine. The eight-time Ballon d'Or winner and recent World Cup champion will be gracing the Super Bowl not by demonstrating his athletic prowess on the field but by making an appearance in a commercial for Michelob Ultra.

The beer brand has seized the opportunity to feature Messi, one of the most recognizable figures in global sports, in its advertising campaign for the big game. This marks a significant departure from Messi's regular football exploits, adding another noteworthy milestone to his already illustrious career.

Messi's Unconventional Super Bowl Appearance in Michelob Ultra Commercial

The Super Bowl, world-renowned for its large-scale ad campaigns, is about to get a taste of international football charm from Lionel Messi. The commercial portrays Messi in a laid-back setting, strolling to a bar and ordering a Michelob Ultra beer.

This scene contrasts with his usual high-intensity performances on the soccer pitch. This unexpected turn of events, presenting Messi casually, adds an interesting twist to the Super Bowl's commercial lineup.

As Messi's fans eagerly await to see how the odds play out for his first Super Bowl commercial, one thing is certain: Messi's presence in the Michelob Ultra ad will surely spark the Super Bowl's star-studded commercial lineup.

Anheuser-Busch's Partnership with Messi: An Investment in Soccer and Super Bowl Stardom

Anheuser-Busch's decision to partner with Messi signifies a strategic investment in the crossover between soccer and Super Bowl stardom. This partnership, initiated in 2020, has resulted in a commercial testament to the beer brand's commitment to soccer. The Super Bowl spot is an integral part of Michelob Ultra's investment in the sport and comes after the brand is unveiled as the global beer sponsor of the upcoming Copa America.

In addition, it is anticipated that Ultra will partner with the men's World Cup, slated to be held in the U.S., Canada, and Mexico in 2026. In this tournament, Messi and Argentina will be defending their title. The collaboration with Messi, a marketing powerhouse backed by major brands like Adidas, Gatorade, Hard Rock International, Royal Caribbean, and Apple TV, fortifies Michelob Ultra's presence in the sports marketing landscape.

While the odds to win the Super Bowl typically revolve around the competing teams, this year, Lionel Messi's debut in a Super Bowl commercial is a new angle to consider. The international football star's appearance in the Michelob Ultra commercial has led to a flurry of prediction-making among fans, setting a new trend in the Super Bowl odds.

The Impact of Messi's Debut in Super Bowl Advertising: Shaping the Landscape of Sports Marketing

Lionel Messi's Super Bowl debut in Michelob Ultra's commercial is set to influence the landscape of sports marketing in unprecedented ways. As one of the most successful and globally recognized athletes, Messi brings a new wave of international exposure to the Super Bowl and its associated advertising. His prominence in the ad will likely spark increased interest in the Super Bowl across international football audiences, broadening the event's global reach and appeal.

Furthermore, this marks a unique blending of sports cultures as the worlds of American football and international soccer converge on one of the largest platforms in advertising. This could potentially lead to a surge in soccer's popularity in the U.S. and an increased interest in the Super Bowl 2024 among international audiences.

This event also highlights the increasing trend of sports marketing evolving beyond the boundaries of the sport itself. Messi's debut underscores the fact that athletes today are not just revered for their sports prowess but also for their influence and marketability off the field. Companies like Anheuser-Busch are capitalizing on the significant cultural influence of these athletes, using their reach to tap into new markets and demographics.

Looking Ahead

The implications of Messi's debut in Super Bowl advertising extend beyond the immediate impact. It points to a future where international football stars are increasingly leveraged to expand the reach of brands and events typically associated with American sports.

As Messi's influence leaves a mark on the Super Bowl and sports marketing, the world waits to see what this event heralds for the future interplay between different sports cultures and their intersection with advertising.


In summary, Lionel Messi's debut in the Michelob Ultra Super Bowl commercial is more than just a one-off event; it's a strategic move that symbolizes the growing interconnection of sports and commercial advertising.

The campaign leverages Messi's global popularity to expand the Super Bowl's international audience and potentially boost soccer's popularity in the U.S. This commercial demonstrates how companies like Anheuser-Busch harness the power of sports icons to transcend cultural boundaries and reach untapped markets.

As sports marketing continues to evolve, it's clear that athletes' influence is no longer confined to the playing field but is increasingly becoming a significant factor in shaping global marketing strategies.