In May, 1win launched a nationwide roadshow across India, aiming to bring the excitement of IPL 2025 to cricket fans in every corner of the country. Traveling from Mumbai to New Delhi, the campaign featured branded trucks, interactive fan zones, and a caravan of regional influencers, creating immersive cricket experiences in both major cities and remote towns.
Indian celebrities Surbhi Jyoti and Vishal Pandey joined the journey, captivating crowds at every stop with their charisma, humor, and passion for cricket. Alongside local influencers, they shared engaging stories, supported their favorite IPL teams, and spread joy to thousands of fans across the country.
“Cricket is something that unites us all, and 1win’s roadshow truly amplified that bond. Watching the excitement on people’s faces as the trucks rolled in—it was nothing short of magical,” said Vishal Pandey.
From Mumbai to New Delhi, 1win’s iconic blue trucks did more than travel—they brought the thrill of IPL 2025 to life. At every stop, towns turned into festive cricket hubs, featuring live match screenings, themed games, exciting giveaways, and surprise appearances by celebrities. As night fell, the trucks transformed into open-air cinemas, streaming IPL matches on big screens under the stars—completely free for the public. This thoughtful initiative allowed even those without TVs or mobile data to be part of the nationwide celebration and cheer for their cricketing heroes.
“It truly felt like an adventure—going from city to city, meeting incredible people, and watching cricket beneath the stars. The smiles we saw in those villages will stay with me forever,” added Surbhi Jyoti.
Through this IPL campaign, 1win delivered more than just gifts—they delivered a powerful message: cricket is more than a sport; it’s a celebration that brings people together.
Experience how 1win transformed simple screenings into unforgettable moments of joy on the 1win.Charity YouTube channel.
About 1win
1win.Charity is the philanthropic arm of the global brand 1win, dedicated to driving sustainability and empowering communities. Guided by the motto “We Care. We Share.”, the initiative supports underserved populations worldwide through humanitarian aid, healthcare support, and eco-conscious projects like recycling and environmental awareness.