Indian cricketers have increasingly moved beyond endorsements to build structured, long-term business portfolios. Leveraging fame, capital, and deep market insight, many former and active players are now entrepreneurs, investors, and brand founders across industries such as sports, fitness, fashion, technology, hospitality, and media.
This article explains which businesses Indian cricketers are involved in, how they operate, and why these ventures work, based strictly on verified information.
MS Dhoni
MS Dhoni’s ventures reflect his personality—measured, low-risk, and sports-centric.
Key Business Interests:
SEVEN – Athleisure and casual wear brand inspired by fitness and minimalism
Chennaiyin FC – Co-owner of the Indian Super League club
Garuda Aerospace – Strategic investor in drone technology
Motorsport team ownership and sports management ventures
Business Strategy: Dhoni prioritizes industries he understands deeply—sports, training, and technology—with long-term scalability.
Sachin Tendulkar
Sachin Tendulkar’s business approach mirrors his cricketing career: stable, long-term, and credibility-driven.
Key Business Interests:
Smaaash – Investor and brand face for immersive sports gaming centers
SRT Sports Management – Talent management and sports consulting firm
True Blue – Premium formal and semi-formal clothing
Business Strategy: Tendulkar focuses on family-friendly, trust-oriented brands with nationwide appeal.
Virat Kohli
Virat Kohli represents the new-age Indian athlete entrepreneur.
Key Business Interests:
Wrogn – Youth-centric fashion label (co-founded)
One8 – Fitness, apparel, cafés, and fragrance verticals
Nueva – Co-owned premium restaurant
Strategic investments in fitness chains and fintech startups
Business Strategy: Kohli capitalizes on youth culture, fitness awareness, and India’s D2C boom.
Check here Virat Kohli Net Worth 2026
Yuvraj Singh
Yuvraj Singh blends entrepreneurship with social responsibility.
Key Business Interests:
YouWeCan Foundation – Cancer awareness and survivor support
YWC Ventures – Early-stage investments in consumer tech, health, and fintech
Business Strategy: Purpose-led investing with a focus on innovation and social value.
Key Business Interests:
Restaurant chains and food ventures across eastern India
Media roles, endorsements, and sports administration-linked investments
Cricket academies and grassroots sports development
Business Strategy: Regional dominance, stable cash-flow businesses, and brand familiarity.
Other Indian Cricketers with Business Interests
KL Rahul – Fashion, fitness startups, and brand equity deals
Hardik Pandya – Lifestyle, fitness, and fashion ventures
Rahul Dravid – Sports education, mentorship, and advisory roles
Why Indian Cricketers Are Succeeding in Business
Strong personal branding
Early capital access and advisory networks
Alignment with booming Indian sectors (fitness, D2C, sports tech)
Ability to convert endorsements into equity
Indian cricketers are no longer passive brand ambassadors. They are active business participants, building scalable ventures that extend far beyond their playing careers. From MS Dhoni’s sports ecosystem to Virat Kohli’s lifestyle empire, these ventures highlight how cricketing success now translates into sustainable entrepreneurship.
