Virat Kohli’s off-field style is a mix of sharp tailoring, athleisure, and statement luxury—often anchored by a standout watch and finished with premium accessories like sunglasses and travel gear. While the exact contents of his personal collection aren’t publicly confirmed, multiple verified sightings, media reports, and brand-linked coverage give us a strong, model-by-model picture of the pieces he’s worn.
Below is a practical breakdown of the watches and luxury accessories most consistently linked to Kohli—plus what makes each item “his kind of flex.”
1) The headline watches: what he’s most associated with
Rolex Daytona (including ultra-rare variants)
Kohli is frequently spotted in Rolex sport models, and the Daytona is the one most repeatedly attributed to him in mainstream coverage—especially the high-jewellery versions.
Rolex Cosmograph Daytona in gold (reported pricing via Chrono24 reference): A Hindustan Times feature cited a Chrono24 listing price of ₹2.49 crore for a gold Daytona linked to Kohli’s look. Hindustan Times
Rolex Daytona “Rainbow” (Everose gold): Indian lifestyle coverage has highlighted Kohli’s association with the Daytona “Rainbow,” with ranges quoted in crores depending on the market and configuration. The Times of India
Why it fits Kohli: the Daytona is loud without being cartoonish—sport pedigree + collectible value + instant recognition.
2) The “collector” tier: high horology & grail-level sport-lux
Audemars Piguet (Royal Oak family)
AP sightings show up often in celebrity-watch tracking and photo-led coverage.
Audemars Piguet Royal Oak Openworked Perpetual Calendar (platinum): Kohli has been reported wearing an openworked perpetual calendar Royal Oak in platinum. Superwatchman.com
Why it fits Kohli: RO is a status icon, but perpetual calendars/openworked dials signal “collector,” not just “rich.”
3) The refined dress-sport option: Cartier Santos
Santos de Cartier (Green Dial / Santos line)
Kohli posted and was covered widely for a Santos addition, including reference-level detail and pricing in Indian media.
Santos de Cartier (green dial) reported at ₹7,95,000
Why it fits Kohli: the Santos is clean, architectural, and works with everything from travel looks to formal fits.
4) The rugged luxury pick: Panerai Luminor GMT
Panerai Luminor 1950 GMT (42mm)
Multiple watch/retail publications have linked Kohli to the Panerai Luminor GMT 42mm line. Kapoor Watch Co.+2Second Movement+2
Why it fits Kohli: big, bold, and functional—Panerai reads “sporty seriousness,” not jewellery-first.
5) The accessible-luxury/brand-collab lane: Tissot
Tissot “Virat Kohli Special Edition” (Chrono XL Classic)
Tissot-related editorial coverage discussed a Kohli special-edition watch, including the limited-number logic behind the release. Ethos Watches
Why it fits Kohli: it’s the “fan-accessible” side of celebrity watch culture—high reach, strong identity tie-in.
Quick recap: watches most linked to Kohli (at-a-glance)
Rolex Daytona (gold; “Rainbow” variant often cited)
Audemars Piguet Royal Oak (openworked perpetual calendar reported)
Cartier Santos (green dial coverage + pricing in India)
Panerai Luminor 1950 GMT 42mm (multiple reports)
Tissot Kohli special-edition (limited drop details reported)
Luxury accessories: the “complete look” beyond watches
A) Sunglasses: his signature add-on
Kohli is strongly associated with Wayfarer-style sunglasses, popularly linked to Ray-Ban styling, and GQ India specifically called out that Wayfarer look as a frequent choice.
Kohli-style tip: Wayfarers + neutral airport fit + one heavy watch = the standard “Kohli silhouette.”
B) Travel bags: premium backpacks in the spotlight
Kohli’s airport looks regularly surface in Indian lifestyle reporting—especially his backpacks.
Rimowa backpack reported around ₹1.5 lakh in a Mathrubhumi report.
(You’ll also see social posts attributing Louis Vuitton pieces, but those are harder to treat as fully verified without stronger primary reporting.)
C) Footwear & sportswear: from endorsement to ownership
Kohli’s fashion-meets-performance identity is tightly tied to sportswear, and recent business reporting highlights a major shift:
Reports say Kohli ended a long Puma deal and invested/partnered with Agilitas Sports, moving from endorsement to ownership-style involvement.
What it means for accessories: expect his “luxury accessories” stack (watch/sunglasses/bag) to keep pairing with elevated athleisure and sneaker-led outfits, because that’s now aligned with his business identity too.
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